Lane Sarasohn -
Sample Writings
INSURANCE INSURANCE
Written for "Not Necessarily
the News"
(Moffitt-Lee Productions, HBO)
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| (COMMERCIAL PARODY) UP
ON: MALE CAST MEMBER STANDING ON FREEWAY
OVER-PASS WITH RIVER OF CARS PASSING IN
BACKGROUND. HE HAS TO ALMOST YELL TO BE HEARD
OVER THE TRAFFIC NOISE
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| MALE CAST MEMBER |
| Every two and a half seconds there's a
serious |
| auto accident somewhere in the United States.
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| That's why auto insurance rates are going up,
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| up, up. |
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| If your insurance rates suddenly went way |
| up, could you afford it? |
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CUT TO: MALE CAST MEMBER AT
ANOTHER LOCATION, STANDING IN FRONT OF AN
INSURANCE STORE. THE SIGN OVER THE STORE READS:
FARM STATE
INSURANCE |
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| MALE CAST MEMBER (CONT'D) |
| And that's why you need to protect yourself |
| with insurance insurance from Farm State. |
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A PAINTED SIGN IN THE WINDOW READS:
"Ask
about Insurance Insurance" |
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| MALE CAST MEMBER CROSSES TO CAR PARKED IN
STREET |
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| With insurance insurance, if your rates go
up, |
| we pay the difference. |
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| MALE CAST MEMBER GETS INTO HIS CAR |
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| Don't let a catastrophic increase in the cost
of |
| your auto insurance keep you off the road |
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| MALE CAST MEMBER IS NOW IN DRIVER'S SEAT |
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| Get Insurance Insurance from Farm |
| State. |
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| SFX: REAR END CAR CRASH, NOT
TOO SEVERE MALE CAST MEMBER IS JOLTED BY THE
IMPACT - A GENTLE BUMP FROM A SECOND CAR SHOULD
DO THE TRICK WHEN COMBINED WITH THE SOUND EFFECT.
MALE CAST MEMBER LOOKS TO CAMERA LIKE: "SEE
WHAT I MEAN?"
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